How to Build an Astrology App Like Astrotalk: Features, Cost and Tech Stack

Astrology has gone from a jalopy, old-fashioned, bespoke, one-on-one word-of-mouth experience to a high-tech, mass-distribution phenomenon. The rise of virtual astrology apps resonates with the torrent of digital content driven by faith, signs, human characteristics, and spiritual guidance. Of them, the Astrotalk app has massive benchmarks in the domain, with more than 20 million users, and is recently trying to gain $600 million in revenue in 2024.

Astrology market size was valued at $5.20 billion in 2021 and is projected to reach $19.1 billion by 2031, growing at a CAGR of 24.93% from 2022 to 2031. Be it Gen Z scrolling to find their daily horoscopes on Instagram or millennials who book personalized astrology sessions, this booming generation seeks an astrological service that is convenient, accurate, and entertaining. If you are looking to step into this market, an app like Astrotalk can be your first step towards exploring this lucrative market.

Why Invest in Development of an Astrology App like Astrotalk?

• The segment of global spiritual & astrology-based apps has exploded since the pandemic.
• Astrotalk and other such apps have shown that people pay for personalization.
• The pandemic readjusted a lot of people to start looking for guidance in emotional, financial or relationship matters through online consultations.
• Things can be done just like with the AI model and predictive model.
• Dependent on this business, which currently has a CAGR of 24.93% and, if properly driven, can give a revenue of 400 to 600 crore p.a.
• An astrology app for petty people, such as Pandit & priests, leads to Direct booking and management of clients.

Case Study of Astrotalk In Terms Of Revenue:

• FY24 revenue forecast: INR 600 Crore (~$72 million)
• EBITDA margin: 16% (highly profitable)
• Real-time AI-based prediction and intelligent horoscope contents

It is a unique intersection of cultural relevance, tech scalability, and monetization flexibility.

Strategic Steps to Develop an Astrology App Like AstroTalk

1. Conduct Market Research

• Astrology Apps should include an analysis of types of apps like Astrotalk, Lifeguru, Digibhakti, etc.
• Research Play Store and App Store user reviews
• Participate in astrology forums and Reddit communities
• Finding holes in features, user experience, or content correctness

2. Define Feature Set Based on Target Audience

• Planning for Indian Users (Kundli, Pooja & Vedic astrology-centric)
• Western users might be more interested in daily horoscopes and compatibility
• Youth-oriented apps with a gamified personality test & AI-based match-making

3. Partner with an Expert App Development Company

• Opt for App Development Company that has some experience in Astrology, Wellness, or in the app domain of your idea, preferably AI
• Make sure the UI/UX is clean, simple, and encourages usability for the user who may not be very tech-savvy

4. Select the Right Tech Stack

• Frontend: React Native or Flutter (cross-platform application development)
• Backend: Node. js, Django, or Flask (scale, swamp and API-friendly)
• Database: MongoDB or PostgreSQL (depending on our data structure)
• AI/ML: TensorFlow or PyTorch for personalized prediction engines
• Live video/chat: Twilio, Agora, or Sendbird APIs
• Cloud Hosting: AWS, Firebase or Azure for a scalable infrastructure
• Decide on Platform Strategy

5. Decide on Platform Strategy

• iOS/Android: Select based on the share of the market in your geography of target geography and device preference
• Consider having a web app so more people can use it

Must-Have Features For the Development of an Astrology App Like Astrotalk:

We have summarized Astrotalk app features in below tables. It is suggested to create much more feature with below astrology app feature to become a successful astrology app.

Feature Category	Description
User Onboarding & Registration	Easy registration with email, phone, or social login
User & Astro Authentication	Biometrics, 2FA, and OTP for secure access
Daily/Weekly/Yearly Horoscopes	Auto-generated using the user’s birth details
Birth Chart (Kundli) Upload & Generation	Supports Vedic, Western, and Chinese astrology formats
Compatibility Reports	Match-making based on zodiac/birth data
Live Consultations	One-on-one chat or video with astrologers
Push Notifications	Daily reminders and updates
In-App Purchases	Buy premium readings or lucky charms
AI-Driven Insights	Smart suggestions for love, career, and health
Multi-language Support	Localized experience for different regions
Regional Calendars	Panchang, Muhurat timings, Hindu calendar
Community Forums	Engage users through groups, Q&A, or stories
Offline Mode	Store horoscopes for access without internet

Cost to Develop an Astrology App Like AstroTalk

An astrology app with features like Astrotalk will cost 6 Lakh to 7 Lakh in Development costs in Indian currency. However we have breakdown the cost of different phases on astrology app development according to Global market.

Development Component	Estimated Cost Range
Basic Features	$2,000 – $5,000
Advanced Features	$5,000 – $10,000
Complex/Interactive Features	$10,000 – $50,000
Native App Development	$2,000 – $10,000
Hybrid App Development	$2,500 – $10,500
Backend Development	$5,000 – $7,000
Dev Team (Outsourced, per member)	$8,000 – $15,000
QA/Testing	$3,000 – $7,000
Marketing & Branding	$5,000 – $20,000

Total Range: $8,000 – $50,000+ based on scope, site, and complexity. An astrology app with features mentioned above will cost 6 Lakh to 7 Lakh in Development costs in Indian currency.

Additional Cost Associated with Astrology App Like Astrotalk?

• Server and Hosting Costs: For an astrology app anticipating a huge user base, Amazon Web Server provides a scalable and cost-effective solution. During the initial three months, AWS is completely free, then costs are based only on usage. Its load-balancing expertise ensures the astrology app runs flawlessly, swiftly, and securely under heavy traffic. An alternative like DigitalOcean offers monthly server costs ranging from seven to fifteen thousand rupees, but lacks AWS’s performance and flexibility.
• Astrology API Expenditures: Popular astrology APIs such as Divine API and ProKerala Astrology API can incur expenses upwards of seven to eight thousand rupees, depending on usage level. However, their extensive predictive abilities and customization options are invaluable for an astrology app aiming to differentiate itself in the competitive digital space. Developing similar functionality internally would necessitate considerable time and resource investment with no guarantee of matching quality.
• Audio Calling, In-app Chat Services: Providers like Knowlarity provide such services, and it can go up to rupee 25000 on a quarterly basis, which is almost 8000–9000 for a month. Also, this cost depends on the usage of the application.
• SSL Certificate: Approximately RS. 5000 annually. Namecheap / Amazon SSL would be used by the Developer.
• Localized astro or pandits – Map API: Advanced Astrology app, provides user-specific results, the app has to get permission from users for their location, which can be aggregated using Google MAP API.
• Payment Platform: Currently, Razorpay will be used in India; if its user base is outside India, developers can utilize PayPal/Payoneer for payment. Here, Razorpay typically levies a 2% charge on transactions. 

Monetization Strategies for a Successful Astrology App like Astrotalk

Use multiple streams of income to ensure long-term profitability:

• Freemium Model: free basic, premium paid content
• In-app Purchases: Sell luck charms, zodiac stones, ritual
• Astrologers charge on the basis of per chat or video time.
• These subscription plans include increased features but come with a monthly, quarterly, and yearly plan.
• Ad Revenue Apply ad networks (i.e, Google AdMob, etc.) carefully to prevent disruptive UX 

Key Challenges in the Development of an Astrology App

• Accuracy over Factuality: Both Logical and Evocative Predictions
• Sensitive Birth Data Secured: Have peace of mind with end-to-end encryption and GDPR compliance
• Scalability: Backend and real-time features (chat/video) will have to withstand magnified user growth
• Differentiation: Be offer something special from others in the market, be it features, or design, or you can focus on one category of astrology only, such as Vedic astrology only, or anything else, etc.

Role of AI in Astrology Apps

AI is turning astrology apps from static horoscopes to interactive, predictive platforms:

Types of Artificial Intelligence in Astrology Apps:

• Prediction Models — AI uses data patterns based on the previous output to predict the output with greater accuracy.
• Personalized content: Recommends topics, readings and astrologers based on user behavior
• Natural Language Processing (NLP): Allow conversational interfaces and chatbots
• voice-to-text And Image Recognition: Users can upload their palm images or they can speak the query
• User Retention: Maintains user interest with applicable, up-to-date material

Real-World Example

Using models inspired by DeepMind and Astro Talk offers real-time, accurate predictions based on changing planetary data.

How Astha Technologies Can Help To Develop An Astrology App Like Astrotalk

Astha Technologies focused on developing scalable mobile applications powered by the latest AI trends, including astrology, wellness, and spiritual tech. Our end-to-end services include:

• Custom UX/UI Design
• App Development (Native & Cross-platform)
• NLP chatbots, horoscopes, matchmaking, and AI Integration
• Secure Cloud Hosting
• Performance Optimization
• Post-launch Support & Marketing

Call us now for a free consultation or quote.

FAQs

1) How much does it cost to build an astrology app?

Depending on features, platform, and team location, it can cost anywhere from $8,000 to $50,000 or more.

2) How do astrology apps make money?

Most use a mix of freemium models, consultation charges, and subscription plans. Astrotalk also earns from personalized reports and AI-driven premium content.

3) What tech stacks are available for the Astrology App?

The developer may choose

Frontend	React JS
Database	MongoDB, PostgreSQL
Cloud Server Technologies	Amazon Web Server / Digital Ocean
Load Balancer	Apache, NGINX
Supporting OS	Windows, Linux, Ubuntu, Mac Os
Programming Language	Dart & SWIFT (For iOS), Dart & Java For Android
Common Language	Flutter for Both Android & iOS Apps

4) How much time does it take to develop an astrology app?

An astrology app development takes 90-110 working days with Third party api integration. While if a business owner wanted to create their own API, it may take 150 days for complete app development.

5) What are the payment terms for astrology app development?

The astrology app can be started with a down payment of 25% of the total costs initially. The rest price is divided into Phases and module-based.

6) Do I need a web panel for the astrology app?

Yes, the astrology app requires a web-panel/super-admin panel, where businesses or users can add astrologers, see the business/revenue dashboard, run offers, and push notifications. It is advised to create a web panel for the management of Android and IOS astrology apps.